The meeting
Crystal and I had a nice visit with the grocery store chain Gelson’s this morning. Robert Delgado, product category manager, sampled Aunt Erma’s mandel bread, and asked a lot of questions about the history of the product, retail pricing, the costs associated with in-store demonstrations, co-op advertising, and distribution. He liked the mandel bread, and told us that they had new product meetings on Wednesdays,where they decide by committee which new items get shelf space. We were very encouraged, Mr. Delgado spent about 45 minutes with us, talking about ways to promote the product, including conversations about how to present it on the store shelf (standing up, on it’s side) etc. He really like that we had a clear plastic window to show the product. He already popped a box open to sample, so we’re hoping Aunt Erma’s will get passed around by the staff before the meeting and maybe create a little office buzz. People at work are always asking when I’m bringing more mandel bread in. We will have more updates next week.