The Shark Tank
Last night I watched episode 4 of “The Shark Tank.” An acquaintance from the LA Fine Food Group is Jeff Cohen, founder of Granola Gourmet. Jeff was lucky enough to get a shot on The Shark Tank last night, but he was pretty skewered on national TV. The worst was when that Fubu guy said he didn’t like the way Jeff’s bars tasted. Jeff disclosed a bankruptcy from a former business and one by one all the Sharks were out. I disagree with the Sharks, they are totally missing what is happening in what one of the Sharks called the ‘me too’ market. The low sugar trend might seem over, but I think that fitness people, and people looking to lose weight are understanding now that controlling blood sugar is one of the important keys to dropping the pounds. The low sugar bars on the market are crap. I’ve tried many of them. Atkins, Think Thin, Promax, they all suck, and have nutrasweet or sucralose – causing lots of gas and bloating. Jeff’s bars are low glycemic, and all natural, and Ive tried his chocolate espresso bar which tastes pretty damn good. My only issue is packaging and price. Whole Foods retails them for something like $16.00 bucks for 8 in a tub. A little too pricey for my budget. I hope Jeff can get the extra financing to get them individually wrapped and produced for a lower cost, because I think if he achieved that, it’s a home run for the Granola Gourmet.
