idiosynchronicity
I’m on the edge of my seat awaiting our first big announcement and wanting to share how the simplest little thing can cause delays. But that’s for another post. Last weekend we went to the totally cool Diddy Riese cookies in Westwood. These guys have been baking cookies and serving ice cream over by UCLA for about 26 years. What is interesting about the place is not so much the cookies (they are hot and fresh) or the ice cream (it’s Dreyers), but the price. Cookies are 35¢ each. Scoop of ice cream is a buck. The lines are out the door at the place all day long. For those outside of the area, Diddy Riese is in the Westwood Village, a high rent shopping area adjacent to UCLA. Amazing they can do so well selling cookies for 35¢. Really got me thinking about a mandel bread store front. Something very upscale lookng, like Peet’s Coffee , but priced like Diddy Riese. Limited menu, maybe just a few types of mandel bread and a really great cup of coffee. 2 sticks of mandel bread and a cup of joe for 2 bucks. And maybe in an upscale part of town like Westwood.
