We are Wrapped!
January 29th, 2010
Maybe the single most exciting news we’ve had since we landed our first Whole Foods Market back in September. The wrap testing at our co-pack cookie factory was a success! So what does this all mean? The next step is to see if the cookie factory can bake the mandel bread just like Aunt Erma bakes it. Not an easy task, they have to partially automate what up until this point has been a 100% ‘by hand’ process. If the test run goes well then we have a green light to push for regional distribution. This of course doesn’t mean anybody will buy Aunt Erma’s mandel bread, but based on the bit of success we’ve had at our four stores, I think if they try they will buy. Fingers crossed.
