How to get your product in to Whole Foods Market – Part 1 My Great Product!
My great product!
” My wife makes the best cookies! She could sell them in stores. ” Let’s start from scratch. Getting your great product in to a store like Whole Foods can be challenging, but not impossible. For anyone considering a run at Whole Foods Market you must first check out their list of unapproved ingredients . Make sure your product has none of that stuff, or it will be flat out rejected. And be careful to check sub-ingredients. Aunt Erma’s original recipe mandel bread was made with Nestle mini morsels, but we discovered that Netsle’s mini chips had ‘vanillin’ and not ‘vanilla.’ Vanillin is on Whole Foods unapproved list, so we found a chocolatier (Wilbur Chocolate in Lititz, PA) that made an all natural chip virtually identical in size to Nestle’s. If you are trying to figure out where to print your package, get a nutritional panel,..stuff like that, refer to this blog post for all you ever wanted to know about getting your product ready for the shelves. By the way, when thinking about packaging, think about the way your package will sit on the shelf. If it lies flat, is the logo and item name visible?